The majority of women in the U.S. are of legal drinking age—and they're increasingly engaged, experimental and educated consumers of spirits, wine and beer. Young and ethnic women, in particular, will shape the future of the adult beverage industry, according to Technomic's recently released Special Trends in Adult Beverage Report: Women's Purchases & Preferences. (Technomic)
Read: Technomic Finds Women to be Influential Adult Beverage Consumers