Create a free Manufacturing.net account to continue

Food Gifts Fill Up Consumers' 2014 Holiday Wish Lists

Food gifts top the wish list for many consumers this holiday season according to a recent study of holiday food gift trends conducted by Omaha Steaks. The survey indicated nearly 86 percent of gift recipients would enjoy receiving a food gift.

OMAHA, Neb., Nov. 24, 2014 (PRNewswire) — Food gifts top the wish list for many consumers this holiday season according to a recent study of holiday food gift trends conducted by Omaha Steaks. The survey indicated nearly 86 percent of gift recipients would enjoy receiving a food gift with chocolate (31.42 percent), smoked meats and/or cheese basket (28.41 percent), wine (25.22 percent) and steak (24.16 percent) in the list of top choices.

Omaha Steaks, a fifth generation family-owned company based in Omaha, Nebraska, is at the forefront of this food gifting trend and has been offering gift packages of steaks, wine and assorted gourmet foods for nearly 100 years. "At Omaha Steaks, we understand that sending a gift of food is as much about a shared experience as it is the product," said Omaha Steaks Senior Vice President Todd Simon. "Food gifts provide an occasion and a reason to celebrate with family and friends. That's why people enjoy receiving food gifts and this trend in holiday gift giving continues to grow."

According to Packaged Facts Food Gifting in the U.S., consumer food gifting is on track for a 4.9 percent gain in 2014 and healthy growth through 2016. Omaha Steaks survey confirmed this growth with over 32 percent of respondents stating they plan to send a gourmet food gift this holiday season.

With the variety of choices ranging from sweets to steaks, it's no surprise the top four reasons consumers are choosing to send food gifts include convenience (36.11 percent), gesture of thanks (35.75 percent), sure to be used (32.04 percent) and because there's something to please everyone (28.05 percent).

In response to consumer demand for practical gifts that can be shared with family and friends, Omaha Steaks recently added a Chocolate Collection featuring handmade Enstrom chocolates and charcuterie to its growing list of over 300 products. The new lines meet the same quality standards customers have come to expect from Omaha Steaks with a 100 percent satisfaction guarantee.

"Our customers have expressed interest in adding chocolate, wine, and charcuterie to their orders and gifts they send to family and friends. Simon added. "We are pleased to add these additional offerings making Omaha Steaks a one-stop shop for all of your holiday gifting needs."

The variety in gift packages available, the direct delivery to the gift recipient and ease of shopping by phone, online or in Omaha Steaks stores continue to make Omaha Steaks popular with holiday shoppers nationwide.

About Omaha Steaks 

Founded in 1917, Omaha Steaks is a fifth-generation, family-owned company known nationwide for the finest in USDA-approved, grain fed beef and gourmet foods.  Today, Omaha Steaks is recognized as the nation's largest direct response marketer of beef and gourmet foods available through multiple marketing channels including by phone at 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide. 

More