Daily Sound Bite: Canadian Snack Logo Stokes Aboriginal Ire

Krispy Kernels, a Quebec-based snack maker, faces criticism for a holiday marketing campaign that reintroduced an old logo featuring a cartoon of an aboriginal boy. Critics call the campaign racist and out-dated, while supporters claim it's nostalgic.

Krispy Kernels, a Quebec-based snack maker, faces criticism for a holiday marketing campaign that reintroduced an old logo featuring a cartoon of an aboriginal boy. Critics have called the campaign racist and out-dated, while supporters claim it's nostalgic. Mohawk activist Irkar Beljaars said:

It's a logo that has been around since I was a kid and I've never eaten Yum Yums because of that logo. It's taking our likeness and selling a product and that's my biggest beef.

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