On Thursday, Oct. 4, Pepsi unveiled its newest "Pop Star" in Pepsi X, The Pepsi with THE X FACTOR.
This spring, Pepsi joined THE X FACTOR and embarked on "The Pepsi Flavor Audition Tour," giving contestants and fans at more than 20 locations in 15 cities, the exclusive opportunity to sample four new Pepsi flavors and be the judge of which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited edition Pepsi flavor was crowned as the nation's next "Pop Star," Pepsi X, on THE X FACTOR which aired Thursday, Oct. 4 on FOX.
