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Supermarket Launches Nutrition Navigation System

Hannaford Bros. Co. has lauched an in-store nutrition navigation system called Guiding Stars. Created to make it easier for interested shoppers to choose more nutritious foods, Guiding Stars is the first-ever storewide nutrition navigation program.         Unlike other systems currently offered, Guiding Stars is not limited to just store-branded products or just to packaged goods.

Hannaford Bros. Co. has lauched an in-store nutrition navigation system called Guiding Stars. Created to make it easier for interested shoppers to choose more nutritious foods, Guiding Stars is the first-ever storewide nutrition navigation program.
        Unlike other systems currently offered, Guiding Stars is not limited to just store-branded products or just to packaged goods. More than 27,000 items in Hannaford stores have been analyzed to date, including all brands, fresh produce, meats, deli, bakery and packaged goods.
        The system features a symbol of a figure with one, two, or three stars: •One star = good nutritional value •Two stars = better nutritional value •Three stars = best nutritional value
        The foundation of Hannaford's unique navigation system is a proprietary formula used to analyze food products and give them a star ranking. It was developed by a scientific advisory panel including experts from the University of North Carolina, Dartmouth School of Medicine, Tufts University, the Muskie School of Public Service at the University of Southern Maine, Harvard University and the University of California-Davis. The panel drew from its own expertise and extensive research from national health organizations. Sources included the U.S. Food and Drug Administration, U.S. Department of Agriculture, U.S. Department of Health and Human Services, National Academies of Science, and the World Health Organization.
        Additional information can be found at www.hannaford.com


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