This March, Dole Fresh Fruit International, Ltd. launched a new website (www.doleorganic.com) which allows consumers to find very specific information relative to the farms where the Dole organic bananas are grown or purchased from growers. The site includes several interactive tools aimed at bringing consumers closer to its organic banana operations.
Key to the system is the Dole organic bananas’ label which is printed with a unique three-digit farm code that corresponds to the specific farm where the product was sourced. When consumers enter the indicated code into the website, they gain access to the farm’s page, where they find information regarding the farm’s characteristics (location and organic certification information), have the opportunity to learn more about the grower, read stories about projects in the communities and look at pictures. The Dole organic website also uses Google Earth’s satellite image technology to enable consumers to actually view the farm and the neighboring areas.