NEW YORK (AP) — "MONDEWHAAAAT?"
The sarcasm was palpable in the one-word headline that appeared in The New York Post on the day after Kraft Foods revealed that it planned to name its new global snack business "Mondelez," an interpretation of a mash-up of the Latin words for "world" and "delicious." But that wasn't the only dig.
One blogger teased that she would've been "stifling giggles" if she'd been in meetings to determine the name. Crain's Business Chicago tittered that it bears close resemblance to a Russian term for a sexual act.
The made-up moniker, pronounced "mon-dah-LEEZ," became a punch line after it was unveiled in March. On Wednesday, Kraft shareholders will decide whether to approve the name for the company's business that sells global snack brands such as Oreos, Fig Newton and Cadbury.
