Strategic Overview of Innovation in the Food & Beverage Industry

Innovation in the food & beverage industry

TSG announced the release of The Innovation Agenda for Food and Beverage Companies™, which evaluates the efforts of major food and beverage companies to invest in innovation and provides key success factors for achieving Innovation Driven Growth (IDG) in the Food and Beverage industry.
In The Innovation Agenda for Food and Beverage Companies™, TSG performed a holistic analysis of innovation. Taking a 360-degree view of corporate innovation, TSG determined 12 key factors influencing for successful innovation among Food and Beverage companies. Using these 12 factors, TSG scored 10 major F&B companies: The Coca-Cola Company, Groupe Danone, Dean Foods, General Mills, The Hain Celestial Group, Kellogg's, Kraft Foods, Nestlé, PepsiCo and Unilever.

In the F&B industry, companies are continuously evolving their products in an attempt to capture and retain consumer interest. TSG believes Innovation Driven Growth will become even more important to F&B companies as the industry reacts to several macro forces including consumers' demand for health and wellness, the rise of non-western economies, and the development of new product formats. These forces are driving companies to revamp and reinvigorate their existing product lines, invest outside their four walls, assess their existing organizational structure, and revisit their investments and core research.

For more information on The Innovation Agenda for Food and Beverage Companies™ and other market insights, visit TSG's website