Mars Inc.'s five business segments Chocolate, Petcare, Wrigley, Food, and Drinks - and upcycling company TerraCycle announced TerraCycle's largest-ever corporate partnership. TerraCycle will produce affordable, high-quality consumer goods by repurposing surplus and used packaging from more than 20 Mars brands, including M&M'S®, SNICKERS®, MILKY WAY®, TWIX®, STARBURST® and SKITTLES®.
TerraCycle will repurpose waste packaging from Mars's U.S. operations into products ranging from cell phone holders and laptop sleeves to messenger bags, significantly reducing the amount of waste sent to landfills. Mars will also sponsor TerraCycle "Brigade Programs," in which organizations can raise money by collecting used packaging from participating brands and sending it to TerraCycle.
Mars has committed to reducing its waste by three percent a year. Reducing waste is one of four areas Mars focuses on in its sustainability initiatives, along with reducing its use of energy and water and ensuring the sustainability of raw materials used in its products, such as cocoa. Mars's overall sustainability goal is to minimize its footprint on the planet to help restore the planet for the next generation.
For more information, visit www.terracycle.net/fritolay.