 |
The National Cattlemen's Beef Association (NCBA) is proud to introduce the check-off funded Beef Innovations Group. Formerly known as the R&D Ranch, the Beef Innovations Group, or BIG for short, is intensifying efforts to be the beef industry's primary resource for new product information and leadership. Anyone -from producers and processors to foodservice and retail channels - who is looking for the latest product trends, technologies and possibilities should "think BIG."
Among the group's resources are: an all-new Web site to serve as an industry resource; a step-by-step product development process to share with the industry; and a global tracking system to monitor new beef and veal products arriving in the retail market. These tools are designed to help the BIG team act as an industry catalyst and partner in developing and marketing new beef and veal products.
The BIG team, comprised of scientists, culinary professionals, operations experts, marketers and product specialists, has a notable R&D track record.
The Beef Innovations Group is looking to partner with industry organizations to spur the development of beef products and grow beef profitability. For more information about the Beef Innovations Group, visit www.beefinnovationsgroup.com.