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Imperial Sugar, PureCircle Launch Joint Venture

SUGAR LAND, Texas (AP) — Imperial Sugar Co., which processes and markets refined sugar, said Monday it agreed with PureCircle Ltd., to start a joint venture called Natural Sweet Ventures. The joint venture will work on developing new products combining sugar and sugar-substitute Stevia.

SUGAR LAND, Texas (AP) — Imperial Sugar Co., which processes and markets refined sugar, said Monday it agreed with PureCircle Ltd., to start a joint venture called Natural Sweet Ventures.

The joint venture will work on developing new products combining sugar and sugar-substitute Stevia. The companies said they want to develop products that have the same sweetness of sugar but with fewer calories and less sugar.

Imperial Sugar shares rose 92 cents, or 6.1 percent, to close at $15.94. The stock has traded between $5.10 and $18.52 over the past 52 weeks.

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