MINNEAPOLIS (AP) — General Mills Inc. is debuting a Spanish-language iPad application that will give consumers access to more than 900 Latin-inspired recipes.
The Qué Rica Vida Recetario application, which will be available for free on Apple Inc.'s iTunes, was developed in response to high consumer demand for such recipes, the provider of Progresso soups and Green Giant vegetables said on Friday.
"Meeting consumers' needs and staying ahead of the competition in Hispanic marketing is foremost among our company's priorities," Rodolfo Rodriguez, General Mills' multicultural marketing director, said in a statement.
Consumers will be able to pull up recipes with pictures, while the application will connect to QueRicaVida.com, which houses more recipes as well as information on health, education and parenting. Que Rica Vida, or "what a rich life" in English, also serves as the name of General Mills' free quarterly lifestyle magazine.
Last month General Mills reported that its first-quarter net income rose 12 percent on stronger sales of key products such as Cheerios, Cinnamon Toast Crunch and Yoplait yogurts.
Shares of General Mills, based in Minneapolis, fell 40 cents to $36.78 in afternoon trading.
