(AP) — In this photograph taken by AP Images for Kraft, Football legend Joe Montana joins Kraft Foods’ President Tony Vernon and players from Boston College and University of Nevada for the coin toss of the inaugural Kraft Fight Hunger Bowl on January 9, 2011 in San Francisco.
Instead of a coin, Vernon flipped a Double Stuf Oreo Heads or Tails cookie. The Kraft Fight Hunger Bowl is the only college bowl game focused on raising money and awareness about the 50 million Americans affected by hunger in the United States. (Max Morse/AP Images for Kraft)