Photo Of The Day: Wine Finds A New Market

(AP) — Jose Placencia pours wine on Wednesday, May 26, 2011 at his home in Squaw Valley, Calif. Placencia, a first generation Mexican-American, was turned on to wine when he attended college. He says many Latinos of his generation now make the alcoholic drink a part of their meals and celebrations — a trend the wine industry is trying to tap into.

May 27, 2011

(AP) — Jose Placencia pours wine on Wednesday, May 26, 2011 at his home in Squaw Valley, Calif.

Placencia, a first generation Mexican-American, was turned on to wine when he attended college. He says many Latinos of his generation now make the alcoholic drink a part of their meals and celebrations — a trend the wine industry is trying to tap into. (AP Photo/Gosia Wozniacka)