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Hershey Names New COO

HERSHEY, Pa. (AP) — The Hershey Co. said Tuesday that it has elected J.P. Bilbrey as its executive vice president and chief operating officer. Bilbrey, 54, joined Hershey in 2003 and was working most recently as its senior vice president and president of Hershey North America. He will assume his new role immediately.

HERSHEY, Pa. (AP) — The Hershey Co. said Tuesday that it has elected J.P. Bilbrey as its executive vice president and chief operating officer.

Bilbrey, 54, joined Hershey in 2003 and was working most recently as its senior vice president and president of Hershey North America. He will assume his new role immediately.

This is a new position and structure for Hershey. The company said the new structure was created to free its CEO to focus on strategic and business development while Bilbrey handles the day-to-day of growing its U.S. and global business.

Shares of Hershey fell 21 cents to close at $48.92.

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