Washington D.C. — In 2010, the Tortilla Industry Association (TIA) will join the International Baking Industry Exposition’s (IBIE) expanding roster of strategic partners. As a result of the alliance, TIA will hold its annual two-day Technical Conference in conjunction with the International Baking Industry Exposition (IBIE). The Conference, normally held in May, is now scheduled for September 25–26, 2010 and will integrate with IBIE’s educational program—alongside offerings from the American Institute of Baking and the Retail Bakers of America.
With a focus on operational skills, safety regulations, quality control, preventive maintenance, plant efficiency, and other important best practices, the TIA Technical Conference will offer timely information and networking opportunities that allow participants to capitalize on the fastest growing segment of the baking industry.
Jim Kabbani, TIA’s executive director, stated “Demand in our industry keeps growing and tortilla manufacturers must innovate, increase production and efficiency and quickly adapt to changing consumer tastes to stay competitive. This may include installing automated solutions to their production line, reformulating products to include new flavors and healthful ingredients, and updating their packaging to keep products versatile and consumer-friendly. By colocating with IBIE, our members will have easy access to a broad range of resources they need to accomplish these objectives. Additionally, we will be offering a new special track for IBIE attendees interested in exploring their possible entry into the tortilla market.”
Mike Beaty, executive vice president of Flowers Foods and IBIE committee vice chairman, commented, “This alliance is another step in building an even more valuable and relevant event that unites all facets of the baking community. We are thrilled about the mutually beneficial opportunities presented by this partnership.”
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