IRVINE, Calif. (AP) — Taco Bell will offer Facebook fans a free taco as it tries to recover from a lawsuit questioning the content of its taco filling.
The company was recently thrust into the spotlight when a lawsuit claimed that the restaurant's seasoned beef filling did not have enough beef in them to be billed as such.
Taco Bell fought back with full-page ads that said "Thank You for Suing Us" and defended its beef products, saying they contain 88 percent beef, not 35 percent the law firm behind the lawsuit claimed. It also waged a social media campaign, urging Twitter users to voice their support.
Taco Bell says the taco deal is a thank you to customers for support. The offer begins Tuesday and is available to Facebook members who "Like" the Taco Bell page. The offer is limited to 10 million coupons.
Taco Bell Corp., based in Irvine, Calif., is a subsidiary of Yum Brands Inc.