Sara Lee Expands Business In The Netherlands
December 7, 2010
(PRNewswire) Sara Lee Corp. recenly announced plans to launch, under its Douwe Egberts brand in The Netherlands, the company's single-serve espresso coffee capsules that can be used in Nespresso coffee appliances. Douwe Egberts L'OR EspressO capsules will be available for purchase at Sara Lee's own Douwe Egberts stores - a network of premium outlets throughout the Netherlands that combine a retail store for coffee and tea-related products and a cafe format with a rewards center for the company's loyalty program.
The launch in the Netherlands kicks off the international expansion for L'OR EspressO capsules, one of Sara Lee's most successful coffee innovations in recent years. Sara Lee introduced L'OR EspressO capsules in France last April. In eight months, Sara Lee has sold more than 90 million L'OR EspressO capsules and gained a 3.5 percent share of the total French retail roast-and-ground coffee market.
Douwe Egberts L'OR EspressO comes in four varieties: Delizioso, Decaffeinato, Splendente and Forza. All varieties are made with 100 percent Arabica coffee grown and harvested in a socially and environmentally sustainable way, following the UTZ-certified program. Sara Lee's International Beverage division operates in more than 40 countries around the world and generated $3 billion in net sales in the fiscal year that ended in June 2010.
