PORTLAND, Ore. (AP) — The Kellogg Co. has donated $100,000 to support a Mayan cultural organization months after a logo dispute with the group.
In August, Kellogg attorneys asked the Maya Archaeology Initiative to reconsider its logo or limit its use, saying the bird it featured could be confused with Toucan Sam, the mascot of Kellogg's Froot Loops cereal. The Maya Archaeology Initiative said that there was little similarity and that it hoped to resolve the matter.
Kellogg announced Tuesday that it will donate a $100,000 contribution to help the group build a Maya Cultural Center in Guatemala to teach visitors about the Mayan culture and heritage.
Maya Archaeology Initiative, based in California, said it will continue to use its original logo as usual. The group and Kellogg said the logo dispute is resolved.
Kellogg, based in Battle Creek, Mich., said it will also be featuring major Mayan accomplishments and a link to MAI's website on its Froot Loops cereal boxes next year.
