(Datamonitor) — The explosion in coffee shops that has taken place over the past couple of decades has paved the way for coffee to move beyond drinks.
Potato chips are the latest category to be inspired by coffee with Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips. New in Japan, this product is the innovation of the week from Datamonitor’s Product Launch Analytics.
Inspired by the flavor of sweet coffee drinks, Mocha Cocoa is one of a pair of new limited time flavors that have been added to Calbee’s line of potato chips in Japan. Japanese movie and television star Yuichi Kimura is the public face of the new flavor and apparently acted as an advisor on this unique new flavor choice.