NORTHFIELD, Ill. (PRNewswire) — Kraft Foods today shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project -- in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of Minnesota's Institute on the Environment – goes far beyond the company's walls.
"Having the 'big picture' of our total footprint -- from farm to fork -- validates the focus of our sustainability efforts, particularly advancing sustainable agriculture," said Roger Zellner, Sustainability Director for Research, Development & Quality. "Experts say climate change, land and water use may be among the biggest challenges in feeding a world of 9 billion people in 2050. As we continue our sustainability journey, we now have more insight into where we can make the greatest difference."
"This study shows that in order to make meaningful change and conserve nature's valuable resources, companies need to work with their suppliers to reduce the impact of producing raw materials," said Dave McLaughlin, VP of Agriculture at World Wildlife Fund. "This means forging long term partnerships based on shared objectives, creating a transformational supply chain, a key strategy of WWF's market transformation initiative."
The bulk of Kraft Foods' environmental footprint originates on the farms that grow ingredients for the company's products. While the company does not own farms, the survey supports the work of its sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of many of the farm workers and their families. In addition, Kraft Foods continues to build upon previous success around energy, carbon dioxide, water, waste and packaging reductions.
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