New Holland Brewing CompanyMichigan craft brewer New Holland will tap into the sales and distribution resources of Pabst Brewing Co. under an agreement announced Thursday.
Under the long-term partnership set to begin next year, Pabst will sell all of New Holland's beers as part of a high-end portfolio to wholesalers nationwide.
Larger brewers have snapped up numerous craft operations in an attempt to capitalize on a growing segment of the otherwise stagnant U.S. beer market, but New Holland officials said that the unique agreement will allow it to remain independent while accelerating its growth.
"This is a true long-term partnership on both sides," Pabst Chairman Eugene Kashper said in a statement.
New Holland beers will continue to be produced in Holland, Mich., and the company will operate all other business functions.
“Five minutes into my first conversation with Eugene, I could tell I was going to like this guy," said New Holland President Brett VanderKamp. "He is very entrepreneurial and Pabst has a very unique view on partnerships. He understood our desire to remain independent while finding ways to insure our long term success."