Germany, Ingelheim, 01 June 2012 – Today, Boehringer Ingelheim announces a new partnership with the fundraising expert ammado for the global disease awareness initiative 1 Mission 1 Million – Getting to the Heart of Stroke. The partnership will support 1 Mission 1 Million's ongoing work in atrial fibrillation (AF) by providing an online platform www.heartofstroke.com where projects, aimed at preventing AF-related strokes, can raise funds for a common cause in a centralised hub.
The public will be able to donate to their favourite projects on the initiative website, and the first projects to reach 75% of their fundraising target will receive the remaining 25% from the campaign sponsor, Boehringer Ingelheim (up to a value of €2,500). €100,000 in reward donations is available for the first projects to reach their fundraising targets. 1 Mission 1 Million has also launched petition and story-sharing activities to support its mission to prevent one million AF-related strokes per year worldwide.
As many as three million people worldwide suffer an AF-related stroke every year, equivalent to one person every 10 seconds. 1-5 AF-related strokes are more severe and are associated with more disability than non atrial fibrillation-related strokes. 3 However, many people are not fully aware of the increased risk of stroke associated with AF. 6
Project submissions are now open and fundraising will commence shortly thereafter, when 1 Mission 1 Million, supported by leading health experts and more than 40 patient and professional organisations, will encourage the public to donate to projects that help prevent AF-related stroke.
