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South Africa media watchdog slams Shell fracking ads

JOHANNESBURG (Reuters) - South Africa's advertising watchdog criticized oil giant Shell on Wednesday for newspaper claims about its use of hydraulic fracturing, or fracking, to explore for gas in the Karoo, a semi-desert wilderness.

JOHANNESBURG (Reuters) - South Africa's advertising watchdog criticized oil giant Shell on Wednesday for newspaper claims about its use of hydraulic fracturing, or fracking, to explore for gas in the Karoo, a semi-desert wilderness.

The Advertising Standards Authority described the adverts as "unsubstantiated" and "misleading" and ordered them to be withdrawn.

The Treasure the Karoo Action Group (TKAG), which believes fracking will damage the Karoo's delicate ecosystem, had complained that Shell had underplayed the possible impact of the process.

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