New Global Campaign Aims to Prevent As Many As 1 Million Atrial Fibrillation-Related Strokes

Stockholm, Sweden, 29 August 2010 – 1 Mission 1 Million – Getting to the Heart of Stroke launches today announcing a worldwide effort to help prevent as many as 1 million atrial fibrillation (AF)-related strokes through increased awareness and understanding. This first-of-its kind initiative calls for the submission of project ideas which can help educate and raise awareness of the increased risk of stroke with atrial fibrillation and improve management of the disease. The projects will be reviewed by experts in AF and then voted upon by the public – up to 32 projects will be selected to receive funding from the €1 million in awards that will be made available. Healthcare professionals can register on the 1 Mission 1 Million website ( www.heartofstroke.com) to receive educational materials to support their efforts to inform patients about AF and the risk of stroke.