NEW YORK (AP) — Kellogg is opening a cafe in New York as it pushes to reinvent cereal's soggy image.
The company based in Battle Creek, Michigan, says bowls will cost $6.50 to $7.50 and combine cereals like Special K and Frosted Flakes with ingredients like pistachios and lemon zest.
The move comes as Kellogg Co. has suffered declining cereal sales in the U.S., with people reaching for a growing array of breakfast options. To boost sales, it is also trying to market cereal as a night-time treat and on-the-go snack.
Kellogg says its cereal cafe will open July 4. PepsiCo Inc. is also planning to open an "experiential lounge" with an "artisanal menu" in New York as it tries to reinvent soda's image amid declining sales.