A Senate Committee is expected to consider new regulations on what goes into cosmetics.

THIS-MORNING-09

MORNING-09

goes into cosmetics.>

take a closer look at makeup, lotions, anti-aging treatments and more. On

the average, women use twelve beauty products every day which contain up to

one hundred and sixty-eight ingredients.>

GAYLE KING: A Senate Committee is expected to consider new regulations on what goes into cosmetics. The Personal Care Product Safety Act would give the FDA power to take a closer look at makeup, lotions, anti-aging treatments and more. On the average, women use twelve beauty products every day which contain up to one hundred and sixty-eight ingredients. For men, it`s an average of six products with up to eighty-five ingredients. The industry rakes in more than sixty billion dollars a year. Anna Werner looked into what you`re getting for your money. Anna, good morning.

ANNA WERNER (CBS News Correspondent): Good morning, Gayle. And as me and you, we all have, we`ve all walked down a cosmetics aisle at a drugstore. And for many us that`s where the confusion begins. Which products do you buy? Do they work? And are they worth the price?

(Begin VT)

ANNA WERNER: Welcome to the New Jersey headquarters of Johnson & Johnson, maker of brands including Neutrogena and Aveeno, where company scientists search for the fountain of youth. Naomi Furgiuele leads the team developing face care products.

NAOMI FURGIUELE: What works best really depends on the skin care need that that customer has and then picking the right product to address that need.

WOMAN #1: So let`s talk about the products that you used at home?

ANNA WERNER: So here, women in a focus group tested a cream to target crow`s feet around the eyes.

WOMAN #2: It makes me feel like I`m helping my anti-aging slow down.

ANNA WERNER: Cosmetics companies insist their products can help improve your skin, smoothing, repairing wrinkles or fading age spots. But count dermatologist Doctor Fayne Frey among the skeptics.

DR. FAYNE FREY: They`re looking for a fountain of youth in a bottle. It doesn`t exist.

ANNA WERNER: We took a look at some products, like two moisturizers--one that costs about ten dollars, the other a hundred and seventy dollars.

Is there any difference that would account for the difference in cost here?

DR. FAYNE FREY: No.

ANNA WERNER: So you would actually vote for the product that cost ten bucks?

DR. FAYNE FREY: Without a doubt.

ANNA WERNER: And you say what they do this is, actually the same the thing?

DR. FAYNE FREY: They`re both moisturizers.

ANNA WERNER: And those special eye creams?

DR. FAYNE FREY: Eye creams are basically moisturizers that are put in little tubes and cost a lot.

ANNA WERNER: So you don`t really need an eye cream.

DR. FAYNE FREY: Don`t need an eye cream. If you can`t put it here, you shouldn`t put it here and vice versa.

ANNA WERNER: In fact, whether they`re called night creams, day creams or eye creams, she says they all basically do the same thing--provide temporary moisturizing effects.

DR. FAYNE FREY: Anti-aging is a marketing term. Science has never found yet an ingredient that slows or reverses the aging process.

NAOMI FURGIUELE: We spend a lot of time, years, researching the ingredients that we use in our products to know what work best.

ANNA WERNER: At the same time, there are questions about many of the sixty thousand ingredients that are found in cosmetic products. Nneka Leiba is with the non-profit, Environmental Working Group or EWG.

NNEKA LEIBA: The law that governs our cosmetics industry hasn`t been updated since the 1930s, so companies can use more ingredients as they see fit without any regulation.

ANNA WERNER: The group`s Skin Deep database ranks cosmetics by potential hazard with grade levels of green, yellow or red. Among its chemicals of concern parabens, linked in some studies to cancer and phthalates, which can potentially alter growth and reproduction hormones. Over the past four years, Johnson & Johnson has removed some potentially harmful chemicals including parabens and formaldehyde releasers from most f their consumer products.

NAOMI FURGIUELE: We look at two things. First and foremost, we look at the safety of that ingredient in our products. And then we also look at the concern that our consumers have.

ANNA WERNER: So what`s a consumer to do?

DR. FAYNE FREY: With all that being said, there is a magic potion out there. And that product is, that`s sunscreen. The most biologically active anti-aging product on the market today by bar none, is sunscreen.

ANNA WERNER: And if Doctor Frey hasn`t convinced you, back at their lab, J&J just might. Researcher Oana Cula took photos of my face with sophisticated equipment to give me a peek into the future.

So is this what I would like-- look like eventually if I don`t use sunscreen?

OANA CULA: Yes. That`s exactly what we`re seeing. Yes. What we`re seeing here is--

ANNA WERNER: So this--

OANA CULA: --is the face of tomorrow. The photo age face of tomorrow.

ANNA WERNER: Really?

OANA CULA: Yes.

ANNA WERNER: So no scre-- sunscreen and this equals that?

OANA CULA: Yes. This is what we see.

ANNA WERNER: Wow. That`s bad.

(End VT)

ANNA WERNER: Now, we reached out-- yeah. It is bad. I`ve got to say.

DANA JACOBSON: Brave. Very brave. Very brave.

ANNA WERNER: Yeah.

GAYLE KING: You`re a brave girl, Anna Werner. Wow.

ANNA WERNER: They told me. So they said you`re put that on TV?

DANA JACOBSON: Right.

ANNA WERNER: So when we talked to the industry group, which is the Personal Care Products Council, they told us there`s many new technologies such as antioxidants, hydroxy acids and peptides that can help reduce or help prevent signs of aging. Companies must have data to support any product claims they make. So that`s their position, but I guess the nuts and bolts of it is this.

GAYLE KING: Mm-Hm.

ANNA WERNER: You can buy a lot of products. You may have products that you like. You could spend a lot of money on a lot of different products. But, really, what everybody agrees on, companies, dermatologists and everybody else is don`t skip these two. These are the two you really need, sunscreen and moisturizer. And by the way, you don`t have to buy the expensive stuff.

GAYLE KING: I see. Because my bathroom looks like that.

DANA JACOBSON: Mine does too.

ANNA WERNER: Mine does too. I will tell you--

DANA JACOBSON: Charlie, yours?

GAYLE KING: Charlie, what is your bathroom look like?

CHARLIE ROSE: Like that.

ANNA WERNER: And-- and it goes-- and it goes for men too with the sunscreen.

DANA JACOBSON: Anna, thank you.

CHARLIE ROSE: And shampoo.

DANA JACOBSON: One of the world`s best golfers makes an extraordinary shot, far from the fairway. Ahead, the unexpected plays Bubba Watson`s half court heave ended up.

GAYLE KING: Wow.

DANA JACOBSON: But first, it is seven forty-seven, time to check your local weather.

(LOCAL WEATHER BREAK)

(ANNOUNCEMENTS)

DANA JACOBSON: Professional golfer Bubba Watson is used to sticking his shots not quite like this. This was at the Magic game last night. His half- court heave got wedged between the backboard and the rim. The hands up anyway. The two-time Masters champions is going to try his luck with actual wedges--

CHARLIE ROSE: Wow.

DANA JACOBSON: --next week at Augusta National in search of his third green jacket at the Masters.

GAYLE KING: We always like it when Bubba comes to our table.

DANA JACOBSON: Oh.

GAYLE KING: Good to see him.

DANA JACOBSON: That takes technique.

CHARLIE ROSE: It does.

GAYLE KING: The FBI unlocked the San Bernardino--

CHARLIE ROSE: (Cross-talking)

GAYLE KING: --shooter`s iPhone, but how about one thousand other locked devices reportedly linked to crimes? Legal experts Rikki Klieman to discuss.

(ANNOUNCEMENTS)

END

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