First Ford Focus Electric markets named; Ford to deliver four 40-mpg vehicles in 2011; Jonny Moseley to host Focus Rally: America; Lincoln Complimentary Maintenance program enhances image, folds into growth strategy; TracKey option lets 2012 Mustang Boss 302 customers choose stock or...


First Ford Focus Electric markets named

Ford has announced initial markets that will sell its first all-electric, zero-CO2-emissions passenger car, Focus Electric: Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.; Seattle and Washington, D.C. These markets were chosen based on several criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging requirements to ensure the electrical grid can support customer needs.

Dan Pierce | [email protected] | 313.594.0949

Ford to deliver four 40-mpg vehicles in 2011

Ford continues delivering on its promise to make fuel economy affordable for millions of consumers and soon will put on the road its fourth vehicle delivering 40 mpg or more in 2011 – more than any other full-line automaker. Today Ford has 13 vehicles including cars, utilities and crossovers that lead their sales segments in fuel economy in the U.S. – a number no other automaker matches. Three 2011 models achieve at least 40 mpg – Ford Fiesta SE with SFE package (40 mpg highway), Ford Fusion Hybrid and Lincoln MKZ Hybrid (41 mpg city). Early next year the 2012 Ford Focus is expected to join Ford's 40-mpg club.

Richard Truett | [email protected] | 313.323.7045

Jonny Moseley to host Focus Rally: America

World Cup and Olympic gold medal winner Jonny Moseley will be the host of Focus Rally: America, a five-week interactive reality show featuring the 2012 Focus that will be produced by Ford and multiple Emmy Award-winning reality producer Elise Doganieri. Even though viewers will be at home watching Moseley help bring the adventure to life, they can still get in on the fun by playing along. They can become a dedicated supporter of a rally team, experiencing the new Focus just as team members are, and even impacting how quickly the teams move ahead.

Angie Kozleski | [email protected] | 313.323.1984

Lincoln Complimentary Maintenance program enhances image, folds into growth strategy

A new Lincoln program that offers complimentary maintenance service to all 2011 model year customers and beyond on a permanent basis is another example of the brand's commitment to the luxury experience. The program is designed to enhance the four-year, 50,000-mile bumper-to-bumper manufacturer's warranty and is fully transferable to a second owner. It includes coverage for oil and filter changes, tire rotations and multipoint inspections for up to eight service visits. The program folds into an overall growth strategy designed to elevate the brand, allowing it to compete with other luxury automakers like Cadillac and Lexus.

Christian Bokich | [email protected] | 313.621.2936

TracKey option lets 2012 Mustang Boss 302 customers choose stock or full-race calibration

2012 Mustang Boss 302 owners will soon have access to an industry-first high-performance upgrade: TracKey. A joint project between Mustang engineers and the Ford Racing dealer network, TracKey is a dealer-installed option that adds a second set of powertrain control module software to a customer's Mustang Boss 302, activated by a specially programmed vehicle key. When invoked by TracKey, the new TracMode software alters more than 200 engine management parameters, increasing low-end torque and turning the potent but well-mannered stock Boss into a competition-ready track car. Additionally, a Boss Track Attack program, offered through Team Mustang and Ford Racing, and complimentary with purchase of a Mustang Boss 302, will feature a Boss immersion, driving instruction and track time.

Angie Kozleski | [email protected] | 313.323.1984

Ford Warriors in Pink teams up with "The Biggest Loser" to battle breast cancer

Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show "The Biggest Loser." The relationship will be integrated through a series of initiatives that rally both contestants and viewers to get involved, and will reward the Warrior in each of them. During the show's highly anticipated makeover episode airing Nov. 23, contestants will compete in a special Ford Warriors in Pink "Biggest Loser Challenge," where they will be rewarded for their Warrior-like fight to get healthy with the chance to win a 2011 Ford Edge.

Marisa Bradley | [email protected] | 313.845.3971