Cadillac Aera Concept Wins 7th Annual L.A. Design Challenge

LOS ANGELES – The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge, tying with Smart and besting entries from seven other automakers including Mercedes-Benz, Honda, Nissan, Toyota and Maybach.

Cadillac Aera Concept Wins 7th Annual L.A. Design Challenge

LOS ANGELES The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge, tying with Smart and besting entries from seven other automakers including Mercedes-Benz, Honda, Nissan, Toyota and Maybach. GM Advanced Design has now won the honor more times than any other design team; this is its third victory since 2005.  

This is the seventh year for the contest, and this year designers were asked to envision the 1,000 lb. car and tasked to imagine an efficient four-passenger vehicle that maintained comfort, safety, driving performance and style while not exceeding the weight requirement.

"The Cadillac Aera concept was designed to continue the forward-thinking imagination of Cadillacs art and science philosophy, explains Jussi Timonen, lead designer for the project. It's designed as a small city urban vehicle, but we approached this 2+2 touring coupe very much from the brand's luxury perspective. Every detail of the Aera was conceived to minimize the vehicles environmental impact without sacrificing the style, comfort and attention to detail that are hallmarks of the Cadillac brand.

The Aera is powered by compressed air via a highly efficient Pneumatic Drive System that has a 10,000-psi composite air storage tank with capacity for a 1,000-mile range. Flexible, pressurized air cells in the exterior skin, similar to material developed for the NASA Mars Rover airbags, enhance passive safety and interior comfort. The flexible polymer skin optimizes aerodynamics and functions as an ultra-lightweight alternative to conventional body panels and glass.

Aeras body utilizes a 3D lattice, mono-formed frame that was designed to be similar to configurations found consistently in nature. The structure is formed from unique, alloy-utilizing, semi-solid freeform manufacturing, creating a naturally strong, extremely lightweight frame. All major body parts, including interior components, are essentially grown into a single part lattice structure.

The interior is crafted with an ultra-light recyclable polymer that allows for HVAC channels, fully adjustable seating, storage and comfort features all in one mono-form structure. Generous storage space accommodates luggage for two people.

Additional technologies include an all-in-one wheel system that combines rotary actuator propulsion, steering and suspension functions. A drive-by-wire system decreases the mass of electrical components, while vehicle-to-vehicle communication promotes active safety.

The concept was conceived in GMs North Hollywood Advanced Design Studio by Frank Saucedo, director; Phil Tanioka, vehicle designer; Brent Wickham, concept strategist; Shawn Moghadam, layout designer and Timonen, the project manager. Earlier this week, GM commemorated 10 years of advanced design at the L.A. area studio.

This years design challenge was extremely difficult to judge because of the quality of all of the entries, but I believe that the executions that won exemplified everything that we were trying to achieve with this competition, said Stewart Reed, chair, Transportation Design, Art Center College of Design. The concepts that won were really spot on for their brands, which was one of many reasons for the victory.

The Design Challenge is part of the Design Los Angeles automobile designers conference and has evolved into an integral element of the Los Angeles Auto Show.  Design Los Angeles connects those working in the design industry with well-known automotive design industry leaders. Los Angeles is home to the worlds largest concentration of manufacturer design studios, representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the worlds foremost transportation design institutions where many of todays leading automotive designers began their careers.

About General Motors Design -- The first and largest global automotive OEM design function, General Motors has a network of 10 Design Centers in eight countries around the world. More than 1,500 men and women are responsible for the design development of every GM concept and production car and truck globally.  The Design Centers are located in the United States, Germany, England, Korea, China, Australia, Brazil and India, and GM Design employees represent more than 99 percent of all countries across the globe.  GM Design is led by Ed Welburn, Vice President, Global Design.  Welburn is only the sixth Design leader in GM history, and the first to lead all of the company's Global Design Centers.

About General Motors   General Motors, one of the worlds largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling.  GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia.  GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at



Jessica Schmidt
The Rogers Group (L.A. Design Challenge)
Cell: (310) 552-4177
[email protected]