New customizer site lets fans dream up their & hellip;

New customizer site lets fans dream up their ultimate Mustang; Ford's Octane Academy to make TV debut; Live Operator Assist now standard feature of Ford SYNC Services; Ford names winner of SYNC App Developer Challenge

New customizer site lets fans dream up their…

New customizer site lets fans dream up their ultimate Mustang

Ford has put design in the hands of enthusiasts with a new customizer website featuring the 2012 Mustang. The site lets Mustang fans take advantage of the classic design with limitless possibilities. Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Three different backgrounds and five different angles are offered. Accessories include body kits, wheels, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can be created and saved as desktop wallpaper.

Octavio Navarro  |  onavarr1@ford.com  |  313.845.2387

Ford's Octane Academy to make TV debut

Octane Academy is fueling up to launch in November as Ford and FUEL TV collaborate on production of a TV series chronicling the action sports campaign's excitement for millions of fans at home. FUEL TV's Octane Academy will follow contestants as they tackle the grueling challenges of four action sports camps hosted by Ford's action sports drivers Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. Since Octane Academy was revealed in July, casting has generated more than 6,000 applications and 850 video submissions to become the most applied-to Ford program to date.

Marisa Bradley  |  mbradl31@ford.com  |  313.845.3971

Live Operator Assist now standard feature of Ford SYNC Services

In a step to further enhance the SYNC® experience Ford is adding Operator Assist, a new free service that allows users to connect with a live person, as a standard feature of SYNC Services. The service joins the growing list of cloud-based driver assistance features offered by Ford Motor Company. At any time during a business search or directions interaction between the user and the SYNC Services automated system, the user can say, “Operator,” confirm his or her request to speak with an operator, and connect to a live operator.

Alan Hall  |  ahall32@ford.com  |  313.594.3744

Ford names winner of SYNC App Developer Challenge

Ford, continuing to capitalize on incredible interest from app developers to work with its industry-leading SYNC system, has named ROXIMITY, a location-aware alert service, as the winner of the Ford SYNC App Developer Challenge held during the TechCrunch Disrupt Hackathon in San Francisco. The ROXIMITY team now has the opportunity to develop a SYNC-enabled version of their app and travel to the International CES in Las Vegas in January with Ford, where they will demonstrate their app as part of Ford's presence at the show.

Alan Hall  |  ahall32@ford.com  |  313.594.3744

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