GE Takes Cues from Customers

LOUISVILLE, Ky.--25 August 2011-- Wash performance is five times more important to consumers than any other dishwasher attribute according to the latest GE research.

GE Takes Cues from Customers

LOUISVILLE, Ky.--25 August 2011-- Wash performance is five times more important to consumers than any other dishwasher attribute according to the latest GE research.

The GE Profile(TM) dishwasher with PureClean technology. (Photo: General Electric)

The GE Profile(TM) dishwasher with PureClean technology. (Photo: General Electric)

The research preceded a new line of dishwashers GE is unveiling in August with superior wash performance, better gliding racks that extend fully, and tactile controls that reflect durability tested by GE engineers with spilt orange juice (OJ).

The OJ trick is just one way GE brings everyday mishaps into the design process to make sure its appliances function just as well out in the big, scary world of five-year-olds and frisky dogs, as it does on the manufacturing floor.

With this research in mind, GE got busy. To tackle cleaner dishes, GE is introducing a five-stage filtration system, called PureClean, with this new line of dishwashers.

This rigorous filtration process prevents grit and food from re-depositing on dishes.

Along with the five-stage filtration, water jets now aim directly at your crusty spoons and knives. The utensil rack gets a proper bath with every dishwasher cycle. Four dedicated jets shoot through the nooks and crannies of your utensil rack helping remove stuck-on food, like peanut butter.

Just when you think theres absolutely nothing else GE can do to promise you cleaner dishes, they do with Steam Clean. GEs dishwashers are the only brand on the market to use steam before the wash, not after. Weve found that using steam as a prewash is much more effective at removing caked-on food than steaming the dishes after the wash cycle, explained Phillip Maxwell, dishwasher training manager, GE Appliances & Lighting. Think of it as letting the dishwasher presoak the baked-on foods for you, rather than leaving them to soak in the sink.

The steam prewash helps rehydrate dried- and baked-on soils, so they can be easily washed away during the wash cycle, virtually eliminating the need to pre-rinse or presoak casserole dishes or utensils.

Strength in drying is next on the list GE tackled with this line. Not everything in the dishwasher dries at the same pace. Plates and glasses usually win the drying race while plastic containers finish last. Many models on this new line have a dedicated fan in the door to pull moisture out of the dishwasher. The fan-assisted dry really does a great job on things that are tough to dry in the dishwasher, like plastic utensils, said Maxwell.

From cleaning, rinsing and drying, GEs new line of dishwashers answers the call from consumers nationwide.

When it comes to the dishwasher, clean dishes are always at the top of the list for consumers and GE, said Maxwell.

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About GE Appliances & Lighting

GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile", Café", GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio" and Immersion® commercial brands. For more information, consumers may visit www.ge.com.

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