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Ford eNews & ndash; June 22, 2011

Fantasy baseball fans can now catch the latest stats, courtesy of their car; Virtual Ford Showroom now part of PlayStation Home; CNG-powered Transit Connect Taxis popping up all over U.S.; MPG matters for 42 percent of customers; Ford returns as automotive partner for 2011 Essence Music Festival

Ford eNews – June 22, 2011

Fantasy baseball fans can now catch the latest stats, courtesy of their car

Ford SYNC®, the company's award-winning, hands-free in-vehicle connectivity system, offers access to an on-demand weekly fantasy baseball update through available Traffic, Directions and Information Services. Now you can get a list of weekly hitting and pitching leaders using simple voice commands. Once connected to Services, the driver simply says "Sports" then "Baseball" then "Fantasy Update." The weekly leaders in both the American League and National League are read out loud, along with hitting statistics including batting average, home runs, RBIs, stolen bases and runs scored. Pitching statistics include records, saves and strikeouts.

Alan Hall | [email protected] | 313.594.3744

Virtual Ford Showroom now part of PlayStation Home

Ford is giving millions of PlayStation® Home users the chance to experience the new Ford Fiesta and Edge from the comfort of their own home with the launch of the new virtual Ford Showroom. Ford is the first automaker to launch a space within the North American version of PlayStation Home. PlayStation Home is a free-to-play, dynamic social game platform developed for the PlayStation® 3 system.

Alan Hall | [email protected] | 313.594.3744

CNG-powered Transit Connect Taxis popping up all over U.S.

Chicago and Los Angeles are the latest cities where cab riders might hail a Ford Transit Connect Taxi fueled by compressed natural gas. In Chicago, Taxi Medallion Management has put 12 CNG Transit Connect Taxis on the streets. In the L.A. area, two taxicab companies have ordered a combined 119 CNG-powered Transit Connect Taxis. Other cities jumping on the CNG taxi bandwagon include West Haven and Hartford, Conn., where a total of 70 Transit Connect Taxis powered by CNG will be in service by the end of summer.

Dan Pierce | [email protected] | 313.594.0949

MPG matters for 42 percent of customers

More than 40 percent of consumers view fuel economy as "extremely important" when considering a new vehicle purchase, a new study finds. What's more, one third of consumers say fuel economy will have the "greatest impact" on their next vehicle purchase, and younger buyers place an even higher priority on miles per gallon. The annual New Vehicle Customer Study has been conducted since the 1970s by Maritz Research, reaching approximately 200,000 consumers a year. The latest study shows 42 percent of people surveyed consider fuel economy "extremely important" in their decision to purchase new 2011 models – a 13.5 percent increase versus 10 years ago.

Dan Pierce | [email protected] | 313.594.0949

Ford returns as automotive partner for 2011 Essence Music Festival

Ford is set to return for the third consecutive year as the exclusive automotive partner of the 2011 Essence Music Festival being held the July 4 weekend in New Orleans. Kanye West and Mary J. Blige will headline the festival, with main stage performances by Jill Scott, Chaka Khan and El Debarge. Touted as the largest African American music and culture event in the U.S., the Essence Music Festival attracts an estimated 250,000 participants. As a proud and active partner of the festival, Ford has created special opportunities for the city of New Orleans and festival attendees, including the chance for one attendee to win the keys to an all-new 2012 Ford Focus.

Michelle Alexander | [email protected] | 313.845.1007

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