SmartTrust, Red Bend Enable Mobile Operators to Enhance Consumer Experience by Delivering New Features, Applications Over the Air to Wireless Devices, M2M Modules

( advent of smartphones has enabled wireless operators to deliver new services and thousands of applications that increase consumer loyalty and attract higher revenue-generating subscribers. However, the proliferation of sophisticated wireless phones and other...


The advent of smartphones has enabled wireless operators to deliver new services and thousands of applications that increase consumer loyalty and attract higher revenue-generating subscribers. However, the proliferation of sophisticated wireless phones and other connected devices has added a new level of complexity for network operators. SmartTrust ( , a developer of SIM and Mobile Device Management (MDM) software for mobile operators, and Red Bend Software ( , the market leader in Mobile Software Management ( (MSM ( ), today announced the completion of interoperability testing between their products.

This interoperability will enable operators of wireless networks to further improve the consumer experience by adding new features and applications over the air to handsets and Machine-to-Machine (M2M) modules used on current and future wireless networks.

The successful testing demonstrates how key elements of the continued rollout and upkeep of emerging wireless services must work together to enable operators to successfully address the ever-changing requirements of their networks and the consumers who use them.

SmartTrust and Red Bend completed Open Mobile Alliance Device Management (OMA DM) interoperability testing as well as a number of interoperability tests between a client and server demonstrating the ability to support operations including:

"The need for active customer service has become increasingly important as subscribers see today's devices, particularly smartphones, as an extension of their lives," said Marianne Arosenius, managing director, SmartTrust. "Subscribers of wireless service have great expectations. Ensuring that their mobile devices will reliably keep them connected to the services and applications they crave will lead to increased consumer loyalty to the service provider throughout the entire subscriber lifecycle. At the same time," Arosenius said, "50 billion new connected devices are expected to continue to operate automatically but it is too costly for organizations to manually conduct regular software updates on these machines and modules. The ability to utilize our SmartProvisioning platform to remotely manage these devices over the air with the assurance that they will work with a leading device management client is crucial to the success of the M2M market. SmartTrust is focused on delivering real solutions that support our customers' many business needs while helping to decrease costs."

The interoperability effort involved two Red Bend products -- vRapid Mobile ( @, the leading solution for updating firmware over the air (FOTA) and managing software and applications on mobile devices, and the company's vDirect Mobile ( , an OMA-DM compliant and interoperable device management client for mobile phones and wireless devices in the mobile, WiMAX and machine-to-machine (M2M) markets -- and SmartTrust's SmartProvisioning ( , a platform for mobile device and M2M management.

"In the fiercely competitive mobile industry, network operators are continuously challenged to deliver an ever-higher level of service, features and applications to maintain customer loyalty and increase revenue per user," said Lori Sylvia, executive vice president of marketing for Red Bend Software. "The interoperability of SmartTrust's and Red Bend's solutions ensures that network operators will be able to take full advantage of the ability to update and manage devices over the air, decrease customer service costs and elevate the subscriber experience with new software and applications."

About SmartTrustSmartTrust, a global leader in the development of device and SIM Management software, offers solutions designed to provide mobile network operators improved awareness of their subscribers, efficient management of the SIMs and devices on their network, as well as the opportunity to quickly and easily offer targeted revenue generating services and applications.

Operators of more than 200 networks worldwide including AT&T, Claro, Etisalat, KPN, T-Mobile, Telenor, and Vodafone rely upon SmartTrust technology to address the unique business challenges of today's mobile markets. With a complete portfolio of products and services, which facilitate the management of the entire lifecycle for SIMs, handsets and services as well as Dynamic Roaming Steering, SmartTrust delivers the tools for successfully managing the subscriber experience.

SmartTrust is a part of the Giesecke & Devrient Group. For more information, please visit ( .

About Red Bend SoftwareRed Bend@ Software ( ( ), the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in 750 million mobile devices by eight of the top 10 handset manufacturers and leading mobile operators such as NTT DOCOMO and China Mobile, as well as dozens of other companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S.