...Which is the fairest one of
all? (Wed, 07 Jul 2010 00:00:00 GMT)
KUKA robots are the best of the
best in the contest for the “red dot
award”
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KR 5 arc - red dot:
best of the best |
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Essen/Augsburg, July 2010 –
Once again, several KUKA robots have won the globally acclaimed
“red dot award”. Three products of the Bavarian
manufacturer of industrial robots are among this year’s
winners of the award: the
KR 5 arc HW and
KR 700 PA robots were honored with the coveted red dot. The
KR 5 arc was even distinguished with the “red dot: best
of the best” for outstanding design quality.
At a formal gala of honor at the Aalto Theater in Essen on 5
July 2010, industrial designer Mario Selic and a KUKA development
team were personally awarded the high distinction for the KR 5 arc
robot. “Its reduced and clearly defined design creates a
powerful and athletic impression,” was the verdict of the
high-caliber panel of judges with regard to the KR 5 arc, which is
used primarily for arc welding tasks. “Its fluid movements
fascinate the observer.”
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Internationally established design award
Since 1995, the Design Zentrum Nordrhein-Westfalen has been
awarding its famous “red dot” to outstanding examples
of international product design. The “red dot award” is
presented by a panel of experts in recognition of products
embodying significant design quality. The decisive criteria include
the degree of innovation, functionality, ergonomic aspects and
ecological compatibility. The red dot design museum in Essen is
showcasing the award-winning KUKA robots along with the other
winners in a special exhibition “A Day by Design” from
6 July to 1 August 2010. |
Interplay between designer skills and the art of
engineering
The renewed distinction is the result of a close alliance between
design know-how and the art of engineering. In the development of
new KUKA products, industrial designer Mario Selic is consulted at
a very early stage. The outcome of this collaboration is that the
robots not only look good but are also the best of the best in
terms of mechanical engineering. The design form gives the robots
high stability and stiffness, for example, which are of decisive
importance for KUKA’s customers. The Augsburg-based
technological leader does not consider functionality and esthetic
appearance to be mutually exclusive. |
The KUKA robots stand out for their sleek, powerful lines
At KUKA, esthetic design is taken seriously and given a high
priority. A number of robot models have already won awards in
previous years. Just last March, two KUKA robots were honored with
the internationally renowned iF product design award. |
About the KUKA Robot Group
KUKA Roboter GmbH, with its headquarters in Augsburg, is a KUKA
Aktiengesellschaft company and ranks among the world’s
leading suppliers of industrial robots. Core competencies are the
development, production and sale of industrial robots, controllers,
software and linear units. The company is the market leader in
Germany and Europe, and the number three in the world. The KUKA
Robot Group employs about 2000 people worldwide. Of these, some
1100 are employed in Germany. In 2009, sales totaled 330.5 million
euro. 25 subsidiaries provide a presence in the major markets of
Europe, America and Asia. |
SOURCE