Discovery Communications Launches Dedicated Mobile Channel on FLO TV, Bringing the World’s Wonders to Viewers on the Go
SAN DIEGO and SILVER SPRING, MD – July 28, 2010 – FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Discovery™ Communications (Nasdaq: DISCA, DISCB, DISCK) today announced the premiere of a new Discovery Mobile Channel on the FLO TV™ mobile TV service. FLO TV is the only mobile service that allows consumers to watch Discovery live and on the go. Igniting curiosity with programming that showcases the world and all its wonder, the Discovery Mobile Channel on FLO TV will offer consumers full-length programming of popular series such as Discovery Channel’s Cash Cab, Deadliest Catch, Dirty Jobs and Man vs. Wild and programming events like Shark Week. The channel also will spotlight compelling series from Discovery Communications portfolio of networks, including Animal Planet’s™ River Monsters and Whale Wars, and Science Channel’s How It’s Made and Through The Wormhole with Morgan Freeman. Discovery content also will be available on demand when FLO TV launches its on-demand feature later this year.
“We are thrilled to welcome Discovery Communications, the world’s leading non-fiction programmer, to FLO TV,” said Jonathan Barzilay, senior vice president of programming and advertising for FLO TV. “Discovery is a tremendous addition to the lineup of great programming that FLO TV subscribers can watch.”
“From Discovery Channel to Animal Planet and across all our brands, Discovery Communications delivers the highest quality, most compelling non-fiction content available anywhere in the world,” said Rebecca Glashow, senior vice president of digital media distribution, Discovery Communications. “The FLO TV offering expands our reach by tapping new audiences for our networks and further engaging our loyal viewers who want to watch our award-winning series on the go, whether on their mobile handsets, in cars or on personal devices.”
FLO TV will offer a 24/7 mobile viewing of the highly anticipated Shark Week from August 1 through August 7. Shark Week was the most popular entertainment special event channel on FLO TV last year.
Discovery Mobile will be available on all wireless and mobile devices offering the award-winning FLO TV service, including the FLO TV™ Personal Television, FLO TV™ Auto Entertainment platforms and to mobile subscribers.
Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. “Live mobile television” means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching nearly 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
About FLO TV
The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full–length simulcast and time–shifted programming from the world’s best entertainment brands, including ABC Mobile, Adult Swim Mobile, CBS, CNBC, CNN Mobile, COMEDY CENTRAL, Crackle, Discovery Mobile, Disney Channel, ESPN Mobile TV, FOX Mobile, FOX News Channel, msnbc, MTV, NBC 2Go, Nickelodeon and UFC. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.
FLO and Qualcomm are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.