AVIATION WEEK Delivers Integrated Farnborough Coverage Onsite and Online
NEW YORK, July 28 /PRNewswire/ -- Farnborough Air Show trade attendees have spoken. More aerospace and defense (A&D) professionals are turning to AVIATION WEEK's integrated coverage for multimedia news and analysis. A fully integrated media portfolio-- including four issues of AVIATION WEEK ShowNews in print and online, four issues of Aviation Week & Space Technology dedicated to Farnborough, insightful online articles and blogs in a special web section, 32 videos, dozens of editor- and reader-submitted photos, and extensive social media participation -- drove high readership and time spent on AviationWeek.com.
Onsite at Farnborough, executive attendees deemed AVIATION WEEK's ShowNews the most preferred show daily, as confirmed by a third-party survey. 82% of respondents preferred ShowNews to other dailies, while 62% said they read Aviation International News, and 49% read Flight Daily News. AVIATION WEEK ShowNews is also considered the most useful publication, according to 52% of respondents. In comparison, 32% find AIN useful; and 16% selected Flight.
Online, A&D professionals around the world turned to AviationWeek.com as the trusted source for the latest news from the show, as evidenced by significantly increased web traffic. Since the Farnborough Air Show in 2008, page views were up 147%, total visits to the site were up 70%, unique visits were up 37%, and video streams were up 63%.
"AVIATION WEEK produces a fully integrated solution that balances print, digital and onsite offerings, including social media," said Tom Henricks, president, AVIATION WEEK. "The Farnborough Air Show is an important event for our industry, and the unique strengths of the AVIATION WEEK Advantage were demonstrated in real-time — serving every A&D sector, helping customers generate leads, and guiding readers and website visitors through the ins and outs of the show so they could gain the insights needed to grow their businesses and improve their return on investment in the Farnborough experience."
About AVIATION WEEK:
AVIATION WEEK, part of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes http://AviationWeek.com, Aviation Week & Space Technology, Defense Technology International, Business & Commercial Aviation, Overhaul & Maintenance, ShowNews, Aviation Daily, Aerospace Daily & Defense Report, The Weekly of Business Aviation, World Aerospace Database, AVIATION WEEK Intelligence Network, and MRO Prospector. The group also produces major events around the world.
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.