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dezineforce Appoints Executives

Global provider of web-based, on-demand engineering design optimization has added Peter Kelly, Richard Harding, and Arun Muthirulan to its management team.

WHITELEY, UK -- dezineforce, a global provider of web-based, on-demand engineering design optimization, made a series of appointments to its management team.

Peter Kelly was named vice president of sales, Richard Harding was promoted to vice president of technical services, and Arun Muthirulan was named vice president of marketing.

Kelly has more than 15 years of experience in senior sales and sales management positions. Prior to dezineforce, he led a Northern European sales team at Parametric Technology. In his new role, he will be responsible for creating new structure, processes and measurements to accelerate growth as dezineforce expands its sales across key verticals.

Richard Harding will now lead the technical services team, managing technical pre-sales, professional services, domain leadership, customer support, training initiatives and supplier relationships. Arun Muthirulan will focus on establishing the dezineforce as the premier intelligent design solution for engineering design search and optimization.