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Zippo Seeks To Diversify By 2010

The 75-year-old manufacturer plans to roll out new products unrelated to smoking in an effort to offset losses from anti-smoking legislation.

BRADFORD, Pa. (AP) โ€” The 75-year-old Zippo Manufacturing Co. is seeking to diversify to try to offset the losses it has incurred due to anti-smoking legislation.
 
By 2010, Bradford, Pa.-based Zippo wants 50 percent of its products to be unrelated to smoking, said Greg Booth, Zippo's president and chief executive officer. New products will include a line of multipurpose lighters to be used for fireplaces, barbecues and outdoor activities.
 
Zippo has been hard-hit by anti-smoking legislation, airport security regulations and knockoffs.
 
''We'll continue to do what we do the best: Manufacture items that generate flame. But we'll add and diversify with products that are nonsmoking related,'' Booth told the Pittsburgh Post-Gazette.
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