The Nebraska Advanced Manufacturing Coalition plans to launch a marketing campaign in September to raise awareness of the jobs available in manufacturing, and selling the sector as a good place to have a career. This will be a version of the “Dream It. Do It.” campaign sponsored by the National Association of Manufacturers.
According to the coalition, this initiative will aid to dispel old assembly-line stereotypes, and will emphasize the need for a highly skilled work force that includes more engineers, scientists and skilled technicians.
Caterpillar executive Dwayne Probyn is the executive director of the program in Nebraska. He discussed the campaign Monday at the headquarters of the Lincoln Chamber of Commerce. He has said the group will assemble a steering committee, which will address such issues as fundraising, outreach to parents and schools and measuring the program’s success.