How Adult Beverage Brands Are Prioritizing Sustainability

Two weeks ago, BuzzFeed ran an article with the headline “How Climate Change Will End Wine As We Know It.” The piece discusses how climate change likely will have a significant impact on which wine grapes can be grown where.

Mnet 140147 Wine Sustainability Lead

Two weeks ago, BuzzFeed ran an article with the attention-grabbing headline “How Climate Change Will End Wine As We Know It.” (Additional point to BuzzFeed for the accompanying “Apocalypse Noir” visual.) The piece discusses how warming temperatures around the globe already are seen subtly affecting harvest schedules and how climate change likely will have a significant impact on which wine grapes can be grown where. Central California could become too warm for Pinot Noir, while Scandinavia could become more amenable to grape growing.

Among the points offered in support of its headline, the piece cites the federal government’s 2014 National Climate Assessment, which asserts that the U.S. area “capable of consistently producing grapes required for the highest quality wines is projected to decline by more than 50 percent by late this century.”

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