After the new year, McDonald’s is planning on launching a campaign featuring four of its U.S. food suppliers in an attempt to put a face on its food. The marketing strategy was developed in part to cash in on the local movement, which has consumers more interested in where their food comes from.
McDonald’s recently dumped its egg supplier after reports surfaced about animal cruelty, but the fast food giant insists that this event did not motivate the new campaign.
Photo by Flickr user dave_mcmt
