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In Tokyo, Ads Watch You

We're all used to watching ads, but if one Tokyo-based company has its way, the ads will be watching us right back. Facial recognition technology allows billboards to track faces, estimate ages, and gauge reactions to advertised products. The billboards are even able to personalize an advertisement based on your demographic, with the hope of greater interaction between consumer and marketer.

We're all used to watching ads, but if one Tokyo-based company has its way, the ads will be watching us right back. Facial recognition technology allows billboards to track faces, estimate ages, and gauge reactions to advertised products. The billboards are even able to personalize an advertisement based on your demographic, with the hope of greater interaction between consumer and marketer.

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