Create a free Manufacturing.net account to continue

Ford's New Explorer: Think Smaller

Ford announced the all-new Explorer on Tuesday, which represents a major break from the old way of thinking about SUVs — hulking and gas-guzzling. The new vehicle is built on a car platform, not a truck's, and eschews the V-8 option for a more fuel-efficient V-6. In the wake of the announcement, MSNBC anchors take Ford CEO Alan Mullaly to task over fuel efficiency, Ford's part in the recovery of American automaking, and the difficulty of making and selling SUVs in a world where energy independence is so critical.

Ford announced the all-new Explorer on Tuesday, which represents a major break from the old way of thinking about SUVs — hulking and gas-guzzling. The new vehicle is built on a car platform, not a truck's, and eschews the V-8 option for a more fuel-efficient V-6. In the wake of the announcement, MSNBC anchors take Ford CEO Alan Mullaly to task over fuel efficiency, Ford's part in the recovery of American automaking, and the difficulty of making and selling SUVs in a world where energy independence is so critical.

Visit msnbc.com for breaking news, world news, and news about the economy

If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.

Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at [email protected].

More