Study Says Manufacturers Will Increase Online Marketing Spending

More than 75 percent of manufacturing companies will be increasing their online marketing budgets in 2006, according to the results of an annual survey of industrial marketing executives conducted by SVM E-Business Solutions.

The study, which surveyed more than 220 marketing executives at U.S. manufacturing firms, found that online marketing efforts are producing tangible results for manufacturers, and the vast majority of respondents plan to ramp up their online marketing efforts to address their most important business challenges in 2006.