Intel and BMW Plan Technology-Marketing Partnership

The Wall Street Journal is reporting that Intel Corp. and BMW AG will announce a technology and marketing partnership, which includes Intel's sponsorship of BMW's Sauber Formula One racing team.

The Wall Street Journal is reporting that Intel Corp. and BMW AG will announce a technology and marketing partnership, which includes Intel's sponsorship of BMW's Sauber Formula One racing team. In its online edition, the newspaper said financial terms of the deal are not being disclosed; however, racing sponsorships such as this one reach tens of millions of dollars.

Intel will deploy its technology in BMW data centers and with BMW dealers. BMW will use laptops with Intel's Centrino technology. In addition, the two companies will work together to add phones, music players, and other gadgets to BMW car interiors.

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