Amazon CEO Jeff Bezos once said: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” As the infographic below shows, the founder of 'earth's biggest bookstore' certainly seems to have kept this wisdom in mind, building his company into the 'most loved' brand in the United States.
A recent survey by Morning Consult revealed that Amazon currently enjoys a nationwide-best net favorability of 76 percent. Close behind the Seatle-based retail giant is Google, with a 75 percent score. The top ten is dominated by American companies, with one exception; Japanese tech firm Sony makes it into joint eigtth position with Home Depot and Lowe's with 70 percent.
This chart shows the net favorability of the 'most loved brands' in the U.S. in 2017.