A collaboration between Valvoline Global Operations, Hendrick Motorsports and Blood Cancer United turned a child's artwork into a custom paint scheme for William Byron's No. 24 Valvoline Chevrolet, which will debut at Charlotte Motor Speedway on October 11.
The design comes from Palmer Goforth, a 12-year-old survivor of blood cancer. The unveiling comes as September is recognized as Blood Cancer Awareness Month and Childhood Cancer Awareness Month.
Hendrick Motorsports
"Thousands and thousands and thousands of people are going to see my car on the tracks," Goforth said. "It's going to be awesome. I didn't have cancer for no reason. I had cancer so I could impact others' lives, and then, give joy."
The collaboration between Valvoline Global, Hendrick Motorsports and Blood Cancer United, dubbed "Driving for a Dream," is raising awareness and funding for Blood Cancer United's "Dare to Dream Project," a $175 million initiative supporting research, clinical trials, advocacy efforts and family assistance programs. Valvoline Global has committed $1 million over five years to the project.
"Seeing Palmer's resilience and creativity come to life on the No. 24 car gives that mission a whole new meaning," Valvoline Global Chief Brand Officer Michael Kirtman said. "Partnering with Blood Cancer United and Hendrick Motorsports allows us to take this inspiration off the track and drive real, meaningful support for the Dare to Dream project."
