Ford plans to introduce four new sport-utility vehicles amid projections of continued high demand for larger vehicles.
The new vehicles will be added over the next four years in new SUV segments for the automaker, Ford officials announced at the Chicago Auto Show.
Further details — including release dates, target markets and whether they will be issued as Ford or Lincoln vehicles — were not disclosed.
Low gas prices helped spur increased truck and SUV sales of late, but Ford said that as baby boomers continue to prefer larger vehicles, the millennial generation will increasingly turn to SUVs as they start their own families.
The company also predicted that improved fuel efficiency in those vehicles would likely prevent SUV sales from plummeting should gas prices rise.
“Some SUVs now rival the fuel efficiency of V6-powered midsize sedans from only a few years ago,” said Ford vice president Mark LaNeve.