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Fiat Aims To Boost U.S. 500 Sales

Italian automaker will introduce a Gucci version of its stylish 500 mini car in the United States in an effort to boost sales of the car.

DETROIT (AP) -- Fiat will introduce a Gucci version of its stylish 500 mini car in the United States.

The black special edition of the car features glossy paint, chrome detailing and a leather interior with white accents. It has the Italian fashion label's emblem on the headrests. It also has Gucci's signature green-and-red stripe along the body, as well as the seat belt and seats.

It will be introduced Sept. 8 at the start of New York Fashion Week.

It's an effort to boost sales of the car, which have been slow since its U.S. debut in March.

Fiat has sold about 11,500 in the U.S. and Canada, short of its 50,000 goal for the year.

Fiat has been slowly opening U.S. dealerships. It now has about 100 nationwide.