DETROIT (AP) -- A U.S. district judge has rejected Chrysler's request to block a clothing retailer from using the automaker's "Imported from Detroit" slogan that debuted in a popular Super Bowl ad featuring rapper Eminem.
Chrysler Group LLC filed suit against owners of the Pure Detroit company.
On Tuesday, Judge Arthur Tarnow in Detroit rejected Chrysler's request for a preliminary injunction against Pure Detroit.
Tarnow said it's "hard to believe that a consumer shopping at Pure Detroit would think that the shirts are coming from Chrysler or that it was related to Chrysler."
Chrysler spokesman Michael Palese told The Detroit News the automaker is disappointed and will continue fighting to protect the "Imported from Detroit" slogan.
Pure Detroit said on its website that Chrysler's claims "are unsubstantiated and involve sometimes complicated trademark laws."
